Amanda Griffiths

Amanda Griffiths

Amanda is a highly experienced trade mark specialist with a reputation for providing clear and practical advice, while also unlocking the commercial potential of brand assets. With nearly 25 years experience, Amanda has worked with clients across all industries including technology, manufacturing, retail, marine, finance and healthcare. She has a particular interest in FMCG. Amanda has been recognised as a leading lawyer by several publications. She is particularly proud of being named in New Zealand Lawyers Elite Women List for 'making great strides in shaping a new future for the legal sector'.

IPONZ confirms the importance of cultural considerations and the role of the Māori Trade Marks Advisory Committee
Intellectual Property Trade Marks

IPONZ confirms the importance of cultural considerations and the role of the Māori Trade Marks Advisory Committee

In March, IPONZ announced some updates to its practice guidelines on absolute grounds....

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IP Australia proposes some welcome trade mark reforms
Intellectual Property Brands in NZ and AU Trade Marks

IP Australia proposes some welcome trade mark reforms

On 3 March 2026, IP Australia released a consultation paper inviting feedback on its...

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Why trade mark protection is so important for start-ups and SMEs
Intellectual Property Brands in NZ and AU

Why trade mark protection is so important for start-ups and SMEs

When starting a new business or running an existing one, there are a million and one...

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Important changes to how some goods and services are classified in 2026
Intellectual Property

Important changes to how some goods and services are classified in 2026

The 13th edition of the Nice Classification came into force on 1st January 2026. The Nice...

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