--- title: MoranLaw Blog | Amanda Griffiths description: "Amanda is a highly experienced trade mark specialist with a reputation for providing clear and practical advice, while also unlocking the commercial potential of brand assets. \n\nWith nearly 25 years experience, Amanda has worked with clients across all industries including technology, manufacturing, retail, marine, finance and healthcare. She has a particular interest in FMCG. Amanda has been recognised as a leading lawyer by several publications. She is particularly proud of being named in New Zealand Lawyers Elite Women List for 'making great strides in shaping a new future for the legal sector'." image: https://moranlaw.co/hubfs/Wellington-1500x1000.jpg --- [![dark-logo](https://moranlaw.co/hubfs/dark-logo.png) ![top-logo](https://moranlaw.co/hubfs/top-logo.png) ![dark-logo](https://moranlaw.co/hubfs/dark-logo.png) ![top-logo](https://moranlaw.co/hubfs/top-logo.png) ![dark-logo](https://moranlaw.co/hubfs/dark-logo.png)](https://moranlaw.co) - Our Services - [Intellectual Property](https://moranlaw.co/protecting-intellectual-property) - [Commercial and Corporate](https://moranlaw.co/commercial-and-corporate) - [For Families](https://moranlaw.co/for-families) - [Elevated Trust Management](https://moranlaw.co/elevated-trust-management) - [Not-For-Profit](https://moranlaw.co/not-for-profits) - [Privacy, Cyber, and Data Security](https://moranlaw.co/privacy-cyber-and-data-security) - [Our Team](https://moranlaw.co/moranlaw-team) - [About Us](https://moranlaw.co/about) - [Careers](https://moranlaw.co/careers) - [Blog](https://moranlaw.co/blog) [Contact us](https://moranlaw.co/contact) - Our Services - [Intellectual Property](https://moranlaw.co/protecting-intellectual-property) - [Commercial and Corporate](https://moranlaw.co/commercial-and-corporate) - [For Families](https://moranlaw.co/for-families) - [Elevated Trust Management](https://moranlaw.co/elevated-trust-management) - [Not-For-Profit](https://moranlaw.co/not-for-profits) - [Privacy, Cyber, and Data Security](https://moranlaw.co/privacy-cyber-and-data-security) - [Our Team](https://moranlaw.co/moranlaw-team) - [About Us](https://moranlaw.co/about) - [Careers](https://moranlaw.co/careers) - [Blog](https://moranlaw.co/blog) [Contact us](https://moranlaw.co/contact) - Our Services - [Intellectual Property](https://moranlaw.co/protecting-intellectual-property) - [Commercial and Corporate](https://moranlaw.co/commercial-and-corporate) - [For Families](https://moranlaw.co/for-families) - [Elevated Trust Management](https://moranlaw.co/elevated-trust-management) - [Not-For-Profit](https://moranlaw.co/not-for-profits) - [Privacy, Cyber, and Data Security](https://moranlaw.co/privacy-cyber-and-data-security) - [Our Team](https://moranlaw.co/moranlaw-team) - [About Us](https://moranlaw.co/about) - [Careers](https://moranlaw.co/careers) - [Blog](https://moranlaw.co/blog) ##### WELLINGTON, NEW ZEALAND Level 1, 40 Lady Elizabeth Lane Wellington 6011 Postal: PO Box 10538 Wellington 6140 Phone: +64 4 830 2430 Email: [team@moranlaw.co](mailto:team@moranlaw.co) ##### AUCKLAND, NEW ZEALAND Suite 502, Level 5, Achilles House 8 Commerce Street Auckland 1010 Phone: +64 9 951 1468 ##### SYDNEY, AUSTRALIA Level 26, 44 Market Street  Sydney, NSW, 2000 Phone: +61 2 9091 4258[mailto:sydney@moranlaw.co](mailto:sydney@moranlaw.co) ![Amanda Griffiths](https://moranlaw.co/hs-fs/hubfs/New%20team%20member%20social%20photo-4.png?width=200&name=New%20team%20member%20social%20photo-4.png) # Amanda Griffiths Amanda is a highly experienced trade mark specialist with a reputation for providing clear and practical advice, while also unlocking the commercial potential of brand assets. With nearly 25 years experience, Amanda has worked with clients across all industries including technology, manufacturing, retail, marine, finance and healthcare. She has a particular interest in FMCG. Amanda has been recognised as a leading lawyer by several publications. She is particularly proud of being named in New Zealand Lawyers Elite Women List for 'making great strides in shaping a new future for the legal sector'. - [All](https://moranlaw.co/blog) - [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) - [Trade Marks](https://moranlaw.co/blog/tag/trade-marks) - [Charities and Not-for-profits](https://moranlaw.co/blog/tag/charities-and-not-for-profits) - [Corporate and Commercial](https://moranlaw.co/blog/tag/corporate-and-commercial) - [For Families](https://moranlaw.co/blog/tag/for-families) - [Incorporated Societies](https://moranlaw.co/blog/tag/incorporated-societies) - [Privacy Law](https://moranlaw.co/blog/tag/privacy-law) - [Trusts](https://moranlaw.co/blog/tag/trusts) - [Partnerships and Community](https://moranlaw.co/blog/tag/partnerships-and-community) ![Election slogans and trade marks: why New Zealand political parties rarely register their campaign catchphrases](https://moranlaw.co/hs-fs/hubfs/AI-Generated%20Media/Images/Moranlaw%20Minimalist%20Navy%20Billboard.png?width=1024&name=Moranlaw%20Minimalist%20Navy%20Billboard.png) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) [Trade Marks](https://moranlaw.co/blog/tag/trade-marks) October 5, 2026, 10:26:18 AM NZDT ### [Election slogans and trade marks: why New Zealand political parties rarely register their campaign catchphrases](https://moranlaw.co/blog/election-slogans-and-trade-marks-why-new-zealand-political-parties-rarely-register-their-campaign-catchphrases) With New Zealand’s general election fast approaching in November, it’s hard to miss the... [Read More](https://moranlaw.co/blog/election-slogans-and-trade-marks-why-new-zealand-political-parties-rarely-register-their-campaign-catchphrases) ![You own the domain name but do you own the brand?](https://moranlaw.co/hs-fs/hubfs/AI-Generated%20Media/Images/Website%20Search%20Bar%20with%20Blog%20Title%20You%20Own%20the%20Domain%20Name%20But%20Do%20You%20Own%20the%20Br.png?width=1024&name=Website%20Search%20Bar%20with%20Blog%20Title%20You%20Own%20the%20Domain%20Name%20But%20Do%20You%20Own%20the%20Br.png) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) September 9, 2026, 3:47:40 PM NZST ### [You own the domain name but do you own the brand?](https://moranlaw.co/blog/you-own-the-domain-name-but-do-you-own-the-brand) One of the most common misconceptions we hear from new business owners is: [Read More](https://moranlaw.co/blog/you-own-the-domain-name-but-do-you-own-the-brand) ![Your trade mark is registered - now what?](https://moranlaw.co/hs-fs/hubfs/AI-Generated%20Media/Images/MoranLaw%20Brand%20Colors%20Cartoon%20Silhouettes-1.png?width=1024&name=MoranLaw%20Brand%20Colors%20Cartoon%20Silhouettes-1.png) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) [Trade Marks](https://moranlaw.co/blog/tag/trade-marks) August 17, 2026, 9:17:10 AM NZST ### [Your trade mark is registered - now what?](https://moranlaw.co/blog/your-trade-mark-is-registered-now-what) Getting a trade mark registered is an important milestone. Many businesses view the... [Read More](https://moranlaw.co/blog/your-trade-mark-is-registered-now-what) ![Glasgow 2026: brand protection in a leaner era](https://moranlaw.co/hs-fs/hubfs/austris-augusts-52p1K0d0euM-unsplash.jpg?width=1024&name=austris-augusts-52p1K0d0euM-unsplash.jpg) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) July 27, 2026, 4:40:33 PM NZST ### [Glasgow 2026: brand protection in a leaner era](https://moranlaw.co/blog/glasgow-2026-brand-protection-in-a-leaner-era) With less than two years between the announcement that Glasgow would host the 2026... [Read More](https://moranlaw.co/blog/glasgow-2026-brand-protection-in-a-leaner-era) ![Football goal celebrations - worth the reaction and a registration](https://moranlaw.co/hs-fs/hubfs/AI-Generated%20Media/Images/Football%20Celebration%20with%20Navy%20Blue%20Hands%20and%20Soccer%20Ball.png?width=1024&name=Football%20Celebration%20with%20Navy%20Blue%20Hands%20and%20Soccer%20Ball.png) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) July 15, 2026, 3:38:10 PM NZST ### [Football goal celebrations - worth the reaction and a registration](https://moranlaw.co/blog/football-goal-celebrations-worth-the-reaction-and-a-registration) It’s hard to ignore that football fever is currently sweeping the globe. Over the last... [Read More](https://moranlaw.co/blog/football-goal-celebrations-worth-the-reaction-and-a-registration) ![Strong trade mark growth: IP Australia's annual report](https://moranlaw.co/hs-fs/hubfs/AI-Generated%20Media/Images/Australian%20Silhouette%20with%20TM%20Symbols%20on%20Pale%20Blue%20Background.png?width=1024&name=Australian%20Silhouette%20with%20TM%20Symbols%20on%20Pale%20Blue%20Background.png) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) June 3, 2026, 1:01:12 PM NZST ### [Strong trade mark growth: IP Australia's annual report](https://moranlaw.co/blog/strong-trade-mark-growth-ip-australias-annual-report) Recently, IP Australia released its annual IP Report. The report looks at statics,... [Read More](https://moranlaw.co/blog/strong-trade-mark-growth-ip-australias-annual-report) ![IPONZ confirms the importance of cultural considerations and the role of the Māori Trade Marks Advisory Committee](https://moranlaw.co/hs-fs/hubfs/Untitled%20design-4.png?width=1024&name=Untitled%20design-4.png) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) [Trade Marks](https://moranlaw.co/blog/tag/trade-marks) April 9, 2026, 4:29:30 PM NZST ### [IPONZ confirms the importance of cultural considerations and the role of the Māori Trade Marks Advisory Committee](https://moranlaw.co/blog/iponz-confirms-the-importance-of-cultural-considerations-and-the-role-of-the-māori-trade-marks-advisory-committee) In March, IPONZ announced some updates to its practice guidelines on absolute grounds.... [Read More](https://moranlaw.co/blog/iponz-confirms-the-importance-of-cultural-considerations-and-the-role-of-the-māori-trade-marks-advisory-committee) ![IP Australia proposes some welcome trade mark reforms](https://moranlaw.co/hs-fs/hubfs/AI-Generated%20Media/Images/lowpoly%20A%20clean%20modern%20illustration%20symbolising%20the%20streamlining%20of%20intellectual%20property%20regulations%20in%20Australia%20At%20the%20top%20several%20documents%20labell.png?width=1024&name=lowpoly%20A%20clean%20modern%20illustration%20symbolising%20the%20streamlining%20of%20intellectual%20property%20regulations%20in%20Australia%20At%20the%20top%20several%20documents%20labell.png) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) [Trade Marks](https://moranlaw.co/blog/tag/trade-marks) March 10, 2026, 4:30:29 PM NZDT ### [IP Australia proposes some welcome trade mark reforms](https://moranlaw.co/blog/ip-australia-proposes-some-welcome-trade-mark-reforms) On 3 March 2026, IP Australia released a consultation paper inviting feedback on its... [Read More](https://moranlaw.co/blog/ip-australia-proposes-some-welcome-trade-mark-reforms) ![Why trade mark protection is so important for start-ups and SMEs](https://moranlaw.co/hs-fs/hubfs/Protect%20your%20trade%20Marks%20(3).png?width=1024&name=Protect%20your%20trade%20Marks%20(3).png) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) [Trade Marks](https://moranlaw.co/blog/tag/trade-marks) February 24, 2026, 10:20:53 AM NZDT ### [Why trade mark protection is so important for start-ups and SMEs](https://moranlaw.co/blog/why-trade-mark-protection-is-so-important-for-start-ups-and-sme) When starting a new business or running an existing one, there are a million and one... [Read More](https://moranlaw.co/blog/why-trade-mark-protection-is-so-important-for-start-ups-and-sme) ![Important changes to how some goods and services are classified in 2026](https://moranlaw.co/hs-fs/hubfs/AI-Generated%20Media/Images/sincerely-media-d05w6_7FaPM-unsplash.jpg?width=1024&name=sincerely-media-d05w6_7FaPM-unsplash.jpg) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) January 15, 2026, 10:08:48 AM NZDT ### [Important changes to how some goods and services are classified in 2026](https://moranlaw.co/blog/important-changes-to-how-some-goods-and-services-are-classified-in-2026) The 13th edition of the Nice Classification came into force on 1st January 2026. The Nice... [Read More](https://moranlaw.co/blog/important-changes-to-how-some-goods-and-services-are-classified-in-2026) ### About Us MoranLaw is a boutique intellectual property, commercial and private client law firm established in 2024. 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