--- title: IP Australia Releases 2025 Report on Intellectual Property Trends description: IP Australia's 2025 report highlights the rise in trade marks and design rights, emphasizing their importance for business resilience and growth in uncertain times. image: https://moranlaw.co/hubfs/MoranLaw%20Filing%20Categories%20-%20Pie%20chart.png --- [![dark-logo](https://moranlaw.co/hubfs/dark-logo.png) ![top-logo](https://moranlaw.co/hubfs/top-logo.png) ![dark-logo](https://moranlaw.co/hubfs/dark-logo.png) ![top-logo](https://moranlaw.co/hubfs/top-logo.png) ![dark-logo](https://moranlaw.co/hubfs/dark-logo.png)](https://moranlaw.co) - Our Services - [Intellectual Property](https://moranlaw.co/protecting-intellectual-property) - [Commercial and Corporate](https://moranlaw.co/commercial-and-corporate) - [For Families](https://moranlaw.co/for-families) - [Elevated Trust Management](https://moranlaw.co/elevated-trust-management) - [Not-For-Profit](https://moranlaw.co/not-for-profits) - [Privacy, Cyber, and Data Security](https://moranlaw.co/privacy-cyber-and-data-security) - [Our Team](https://moranlaw.co/moranlaw-team) - [About Us](https://moranlaw.co/about) - [Careers](https://moranlaw.co/careers) - [Blog](https://moranlaw.co/blog) [Contact us](https://moranlaw.co/contact) - Our Services - [Intellectual Property](https://moranlaw.co/protecting-intellectual-property) - [Commercial and Corporate](https://moranlaw.co/commercial-and-corporate) - [For Families](https://moranlaw.co/for-families) - [Elevated Trust Management](https://moranlaw.co/elevated-trust-management) - [Not-For-Profit](https://moranlaw.co/not-for-profits) - [Privacy, Cyber, and Data Security](https://moranlaw.co/privacy-cyber-and-data-security) - [Our Team](https://moranlaw.co/moranlaw-team) - [About Us](https://moranlaw.co/about) - [Careers](https://moranlaw.co/careers) - [Blog](https://moranlaw.co/blog) [Contact us](https://moranlaw.co/contact) - Our Services - [Intellectual Property](https://moranlaw.co/protecting-intellectual-property) - [Commercial and Corporate](https://moranlaw.co/commercial-and-corporate) - [For Families](https://moranlaw.co/for-families) - [Elevated Trust Management](https://moranlaw.co/elevated-trust-management) - [Not-For-Profit](https://moranlaw.co/not-for-profits) - [Privacy, Cyber, and Data Security](https://moranlaw.co/privacy-cyber-and-data-security) - [Our Team](https://moranlaw.co/moranlaw-team) - [About Us](https://moranlaw.co/about) - [Careers](https://moranlaw.co/careers) - [Blog](https://moranlaw.co/blog) ##### WELLINGTON, NEW ZEALAND Level 1, 40 Lady Elizabeth Lane Wellington 6011 Postal: PO Box 10538 Wellington 6140 Phone: +64 4 830 2430 Email: [wellington@moranlaw.co](mailto:wellington@moranlaw.co) ##### AUCKLAND, NEW ZEALAND Suite 502, Level 5, Achilles House 8 Commerce Street Auckland 1010 Phone: +64 4 830 2430 Email: [team@moranlaw.co](mailto:team@moranlaw.co) ##### SYDNEY, AUSTRALIA Level 26, 44 Market Street  Sydney, NSW, 2000 Phone: +61 2 9091 4258 Email: [sydney@moranlaw.co](mailto:sydney@moranlaw.co) ![](https://moranlaw.co/hs-fs/hubfs/MoranLaw%20Filing%20Categories%20-%20Pie%20chart.png?width=1280&name=MoranLaw%20Filing%20Categories%20-%20Pie%20chart.png) # IP Australia Releases 2025 Report on Intellectual Property Trends ![Jessie Malcolm](https://moranlaw.co/hs-fs/hubfs/New%20team%20member%20social%20photo-Aug-18-2026-08-46-05-9140-PM.png?width=80&name=New%20team%20member%20social%20photo-Aug-18-2026-08-46-05-9140-PM.png) [Jessie Malcolm](https://moranlaw.co/blog/author/jessie-malcolm) July 8, 2025, 3:21:53 PM NZST It’s out! IP Australia has just released the 2025 report on the latest trends in Intellectual Property, including trade marks, design rights and copyright. Read on to see how those trends align with what we are seeing at MoranLaw. **Trade Marks and Design Rights on the Rise** The Australian IP Report 2025 highlights the growing importance of trade marks and design rights in Australia, driven by innovation in household goods and transport sectors. Trade mark filings rose by 2.8% and design filings hit a record high with an 8.9% increase in 2024. **IP Rights: A Business Lifeline in Uncertain Times** The report highlights the crucial role IP rights play in helping businesses navigate global economic uncertainties. By providing a store of value and increasing resilience to shocks, IP rights can be a game-changer for companies looking to stay ahead. Some key findings that caught our attention include: - Industries with registered design rights tend to have higher productivity, R&D spend, and exports. - After filing for a trade mark, Australian businesses employ 7% more people on average, and spend 5% more on R&D (compared to the firm and its peers with no trade marks). - Businesses that can resell their IP on secondary markets may boost their IP activity when facing uncertainty, using IP rights as a store of value to recoup investments in knowledge. **Key trends for 2024 in trade mark filings in Australia** IP Australia highlighted the following trends: - Trade mark filings in 2024 were up by 2.8% on their level in 2023 and exceeded only by their record level in 2021. - Non-resident filings grew by 9.0% to a record level, driven by continued strong growth in trade mark filings from China. - Filings fell for technology-intensive services, while filings for household items rose (+22.2% from their 2023 levels). - A 0.9% decline in resident filings was likely due to softer domestic economic conditions, with modest growth in household expenditure and a declining rate of new business entry in 2024. - The number of active Australian small and medium enterprises (SMEs) that hold trade marks has grown by over 10,000 in 2024, from around 6.89% to 7.02% of total active SMEs. Interestingly, top filers for the year were both foreign companies with Swiss Pharmaceutical manufacturer Novartis AG filing 178 applications, followed by French cosmetic company L'Oréal with 121 applications. The top domestic filer went to gaming machine producer Aristocrat Technologies with 95 applications. **What is MoranLaw seeing?** At MoranLaw, around one-third of our trademark filings in 2024 came from the health and beauty industry, reflecting the sector’s continued innovation and brand expansion. Animal products and tech/software each accounted for about 13%, with the remaining filings spread across entertainment, food and beverage, travel, business and finance, and sporting goods. ![MoranLaw Filing Categories - Pie chart](https://moranlaw.co/hs-fs/hubfs/MoranLaw%20Filing%20Categories%20-%20Pie%20chart.png?width=689&height=340&name=MoranLaw%20Filing%20Categories%20-%20Pie%20chart.png) A notable 62.3% of filings came from overseas applicants, highlighting strong international interest in securing trademark rights in Australia. Meanwhile, New Zealand applicants contributed 22.6% of filings, reflecting active cross-border trademark strategies within the region. Australian applicants accounted for 15.1%, indicating a solid level of domestic brand development and protection. ![](https://moranlaw.co/hs-fs/hubfs/image-png-4.png?width=688&height=380&name=image-png-4.png) We agree with IP Australia that Intellectual Property plays a vital role in strengthening a business. As IP is often treated as a standalone asset during business sales or valuations, it is essential to ensure it is properly secured and maintained. When managed strategically, IP can deliver substantial commercial value. To read the full report see here: [Australian IP Report 2025 | IP Australia](https://www.ipaustralia.gov.au/tools-and-research/professional-resources/data-research-and-reports/Australian-IP-Report-2025) For more information and strategic IP advice, please contact our MoranLaw experts. Share on: [Share on Facebook](https://www.facebook.com/sharer.php?u=https://moranlaw.co/blog/ip-australia-releases-2025-report-on-intellectual-property-trends) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://moranlaw.co/blog/ip-australia-releases-2025-report-on-intellectual-property-trends) Tags: [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) You may also like ![](https://moranlaw.co/hs-fs/hubfs/AI-Generated%20Media/Images/lowpoly%20A%20clean%20modern%20illustration%20symbolising%20the%20streamlining%20of%20intellectual%20property%20regulations%20in%20Australia%20At%20the%20top%20several%20documents%20labell.png?width=630&name=lowpoly%20A%20clean%20modern%20illustration%20symbolising%20the%20streamlining%20of%20intellectual%20property%20regulations%20in%20Australia%20At%20the%20top%20several%20documents%20labell.png) March 10, 2026, 4:30:29 PM NZDT IP Australia proposes some welcome trade mark reforms ![](https://moranlaw.co/hs-fs/hubfs/AI-Generated%20Media/Images/Australian%20Silhouette%20with%20TM%20Symbols%20on%20Pale%20Blue%20Background.png?width=630&name=Australian%20Silhouette%20with%20TM%20Symbols%20on%20Pale%20Blue%20Background.png) June 3, 2026, 1:01:12 PM NZST Strong trade mark growth: IP Australia's annual report ![](https://moranlaw.co/hs-fs/hubfs/Untitled%20design-4.png?width=630&name=Untitled%20design-4.png) April 9, 2026, 4:29:30 PM NZST IPONZ confirms the importance of cultural considerations and the role of the Māori Trade Marks Advisory Committee ### SPECIALIST AREAS [Intellectual Property](https://moranlaw.co/protecting-intellectual-property) [Commercial and Corporate Law](https://moranlaw.co/commercial-and-corporate) [For Families](https://moranlaw.co/elevated-trust-management) [Elevated Trust Management](https://moranlaw.co/for-families) [Not-For-Profits](https://moranlaw.co/not-for-profits) [Privacy, Cyber, and Data Security](https://moranlaw.co/privacy-cyber-and-data-security) ### The Team - [Scott Moran](https://moranlaw.co/scott-moran-moranlaw) - [Amanda Griffiths](https://moranlaw.co/amanda-griffiths-moranlaw) - [Louisa Joblin](https://moranlaw.co/louisa-joblin-moranlaw) - [Jessie Malcolm](https://moranlaw.co/jessie-malcolm-moranlaw) - [Ffion Merchant-Williams](https://moranlaw.co/ffion-merchant-williams-moranlaw) - [John Hackett](https://moranlaw.co/john-hackett-moranlaw) - [Chelcie Kite](https://moranlaw.co/chelcie-kite-moranlaw) - [Venetia McInman](https://moranlaw.co/venetia-mcinman-moranlaw) - [Fergielyn Catayoc](https://moranlaw.co/fergielyn-catayoc-moranlaw) - [Lucas d’Arbois de Jubainville](https://moranlaw.co/lucas-darbois-de-jubainville-moranlaw) - [Kimberley Will](https://moranlaw.co/kimberley-will-moranlaw) - [Shamara Polliack](https://moranlaw.co/shamara-polliack-moranlaw) - [Tracey Lucas](https://moranlaw.co/tracey-lucas-moranlaw) - [Kathy Hunter](https://moranlaw.co/kathy-hunter-moranlaw) - [Sara Barnes](https://moranlaw.co/sara-barnes-moranlaw) - [Rebecca Evans](https://moranlaw.co/rebecca-evans-moranlaw) - [Flora Dryburgh](https://moranlaw.co/flora-dryburgh-moranlaw) - [Jacky Simperingham](https://moranlaw.co/jacky-simperingham-moranlaw) - [Tom Winfield](https://moranlaw.co/tom-winfield-moranlaw) ### Quick Links - [Contact Us](https://moranlaw.co/contact) - [About Us](https://moranlaw.co/about) - [Careers](https://moranlaw.co/careers) - [Privacy Policy](https://moranlaw.co/privacy-policy) - [Terms](https://moranlaw.co/terms-of-engagement) - [Our Blog](https://moranlaw.co/blog) © MoranLaw Limited 2024 [LinkedIn](https://www.linkedin.com/company/moranlaw) [Instagram](https://www.instagram.com/moranlawnzau/) [Facebook](https://www.facebook.com/profile.php?id=61557642282289) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jessie Malcolm", "url" : "https://moranlaw.co/blog/author/jessie-malcolm" }, "dateModified" : "2026-08-18T20:47:18.252Z", "datePublished" : "2025-07-08T03:21:53.000Z", "headline" : "IP Australia Releases 2025 Report on Intellectual Property Trends", "image" : [ "https://moranlaw.co/hubfs/MoranLaw%20Filing%20Categories%20-%20Pie%20chart.png" ], "mainEntityOfPage" : { "@id" : "https://moranlaw.co/blog/ip-australia-releases-2025-report-on-intellectual-property-trends", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://moranlaw.co/hubfs/RGB-MoranLaw-logo-primary-BlueAndGreen-2.png" }, "name" : "Moran Law" } } ```