--- title: MoranLaw Blog | John Hackett description: John is a recognised and celebrated professional in his field and is a member of overseas trade mark organisations including INTA (International Trade Mark Association), ITMA (Institute of Trade Mark Attorneys -UK) and PTMG (Pharmaceutical Trade Mark Group). He has served on numerous committees for INTA for over 30 years. In 2016, John was named the International Trade Mark Lawyer of the Year by international organization Who’s Who Legal. He is fluent in Italian and French image: https://moranlaw.co/hubfs/Wellington-1500x1000.jpg --- [![dark-logo](https://moranlaw.co/hubfs/dark-logo.png) ![top-logo](https://moranlaw.co/hubfs/top-logo.png) ![dark-logo](https://moranlaw.co/hubfs/dark-logo.png) ![top-logo](https://moranlaw.co/hubfs/top-logo.png) ![dark-logo](https://moranlaw.co/hubfs/dark-logo.png)](https://moranlaw.co) - Our Services - [Intellectual Property](https://moranlaw.co/protecting-intellectual-property) - [Commercial and Corporate](https://moranlaw.co/commercial-and-corporate) - [For Families](https://moranlaw.co/for-families) - [Elevated Trust Management](https://moranlaw.co/elevated-trust-management) - [Not-For-Profit](https://moranlaw.co/not-for-profits) - [Privacy, Cyber, and Data Security](https://moranlaw.co/privacy-cyber-and-data-security) - [Our Team](https://moranlaw.co/moranlaw-team) - [About Us](https://moranlaw.co/about) - [Careers](https://moranlaw.co/careers) - [Blog](https://moranlaw.co/blog) [Contact us](https://moranlaw.co/contact) - Our Services - [Intellectual Property](https://moranlaw.co/protecting-intellectual-property) - [Commercial and Corporate](https://moranlaw.co/commercial-and-corporate) - [For Families](https://moranlaw.co/for-families) - [Elevated Trust Management](https://moranlaw.co/elevated-trust-management) - [Not-For-Profit](https://moranlaw.co/not-for-profits) - [Privacy, Cyber, and Data Security](https://moranlaw.co/privacy-cyber-and-data-security) - [Our Team](https://moranlaw.co/moranlaw-team) - [About Us](https://moranlaw.co/about) - [Careers](https://moranlaw.co/careers) - [Blog](https://moranlaw.co/blog) [Contact us](https://moranlaw.co/contact) - Our Services - [Intellectual Property](https://moranlaw.co/protecting-intellectual-property) - [Commercial and Corporate](https://moranlaw.co/commercial-and-corporate) - [For Families](https://moranlaw.co/for-families) - [Elevated Trust Management](https://moranlaw.co/elevated-trust-management) - [Not-For-Profit](https://moranlaw.co/not-for-profits) - [Privacy, Cyber, and Data Security](https://moranlaw.co/privacy-cyber-and-data-security) - [Our Team](https://moranlaw.co/moranlaw-team) - [About Us](https://moranlaw.co/about) - [Careers](https://moranlaw.co/careers) - [Blog](https://moranlaw.co/blog) ##### WELLINGTON, NEW ZEALAND Level 1, 40 Lady Elizabeth Lane Wellington 6011 Postal: PO Box 10538 Wellington 6140 Phone: +64 4 830 2430 Email: [team@moranlaw.co](mailto:team@moranlaw.co) ##### AUCKLAND, NEW ZEALAND Suite 502, Level 5, Achilles House 8 Commerce Street Auckland 1010 Phone: +64 9 951 1468 ##### SYDNEY, AUSTRALIA Level 26, 44 Market Street  Sydney, NSW, 2000 Phone: +61 2 9091 4258[mailto:sydney@moranlaw.co](mailto:sydney@moranlaw.co) ![John Hackett](https://moranlaw.co/hs-fs/hubfs/New%20team%20member%20social%20photo%20(2).png?width=200&name=New%20team%20member%20social%20photo%20(2).png) # John Hackett John is a recognised and celebrated professional in his field and is a member of overseas trade mark organisations including INTA (International Trade Mark Association), ITMA (Institute of Trade Mark Attorneys -UK) and PTMG (Pharmaceutical Trade Mark Group). He has served on numerous committees for INTA for over 30 years. In 2016, John was named the International Trade Mark Lawyer of the Year by international organization Who’s Who Legal. He is fluent in Italian and French - [All](https://moranlaw.co/blog) - [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) - [Trade Marks](https://moranlaw.co/blog/tag/trade-marks) - [Charities and Not-for-profits](https://moranlaw.co/blog/tag/charities-and-not-for-profits) - [Corporate and Commercial](https://moranlaw.co/blog/tag/corporate-and-commercial) - [For Families](https://moranlaw.co/blog/tag/for-families) - [Incorporated Societies](https://moranlaw.co/blog/tag/incorporated-societies) - [Privacy Law](https://moranlaw.co/blog/tag/privacy-law) - [Trusts](https://moranlaw.co/blog/tag/trusts) - [Partnerships and Community](https://moranlaw.co/blog/tag/partnerships-and-community) ![A chief by no other name](https://moranlaw.co/hs-fs/hubfs/ChatGPT%20Image%20Oct%2021%2c%202026%2c%2002_38_26%20PM.png?width=1024&name=ChatGPT%20Image%20Oct%2021%2c%202026%2c%2002_38_26%20PM.png) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) October 21, 2026, 2:17:59 PM NZDT ### [A chief by no other name](https://moranlaw.co/blog/a-chief-by-no-other-name) A number of readers will have been aware of the ongoing dispute regarding the CHIEFS name... [Read More](https://moranlaw.co/blog/a-chief-by-no-other-name) ![Where does the value in your wine brand lie?](https://moranlaw.co/hs-fs/hubfs/AI-Generated%20Media/Images/lowpoly%20A%20map%20of%20new%20Zealand%20made%20out%20of%20two%20bunches%20of%20grapes-1.png?width=1024&name=lowpoly%20A%20map%20of%20new%20Zealand%20made%20out%20of%20two%20bunches%20of%20grapes-1.png) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) February 5, 2026, 9:57:11 AM NZDT ### [Where does the value in your wine brand lie?](https://moranlaw.co/blog/where-does-the-value-in-your-wine-brand-lie) In the wine industry… we all create brands and then use them on our labels to distinguish... [Read More](https://moranlaw.co/blog/where-does-the-value-in-your-wine-brand-lie) ![Are Two UBERS One Too Many?](https://moranlaw.co/hs-fs/hubfs/vitaly-mazur-0UWDn0fZQf8-unsplash.jpg?width=1024&name=vitaly-mazur-0UWDn0fZQf8-unsplash.jpg) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) [Trade Marks](https://moranlaw.co/blog/tag/trade-marks) November 8, 2025, 8:30:00 AM NZDT ### [Are Two UBERS One Too Many?](https://moranlaw.co/blog/are-two-ubers-one-too-many) In a recent New Zealand High Court decision, Uber Group, a Northland company, offering... [Read More](https://moranlaw.co/blog/are-two-ubers-one-too-many) ![MANUKA DOCTOR and MANUKA MEDIC - confusingly similar trade marks?](https://moranlaw.co/hs-fs/hubfs/benyamin-bohlouli-Rcj302Npzis-unsplash.jpg?width=1024&name=benyamin-bohlouli-Rcj302Npzis-unsplash.jpg) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) [Trade Marks](https://moranlaw.co/blog/tag/trade-marks) November 7, 2025, 12:34:32 PM NZDT ### [MANUKA DOCTOR and MANUKA MEDIC - confusingly similar trade marks?](https://moranlaw.co/blog/manuka-doctor-and-manuka-medic-confusingly-similar-trade-marks) MANUKA DOCTOR and MANUKA MEDIC - confusingly similar trade marks?Recently, in New... [Read More](https://moranlaw.co/blog/manuka-doctor-and-manuka-medic-confusingly-similar-trade-marks) ![Proper Usage of your Important Trade Marks](https://moranlaw.co/hs-fs/hubfs/Protect%20your%20trade%20Marks.png?width=1024&name=Protect%20your%20trade%20Marks.png) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) [Trade Marks](https://moranlaw.co/blog/tag/trade-marks) August 29, 2025, 3:40:34 PM NZST ### [Proper Usage of your Important Trade Marks](https://moranlaw.co/blog/proper-usage-of-your-important-trade-marks-dont-let-them-become-the-generic-or-descriptive-name-for-your-product) Don’t Let Them Become the Generic or Descriptive Name for your Product! The market in New... [Read More](https://moranlaw.co/blog/proper-usage-of-your-important-trade-marks-dont-let-them-become-the-generic-or-descriptive-name-for-your-product) ![The Exclusivity of the Champagne Name in New Zealand](https://moranlaw.co/hs-fs/hubfs/tristan-gassert-IRzq8sDxb7w-unsplash.jpg?width=1024&name=tristan-gassert-IRzq8sDxb7w-unsplash.jpg) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) February 21, 2025, 12:13:58 PM NZDT ### [The Exclusivity of the Champagne Name in New Zealand](https://moranlaw.co/blog/the-exclusivity-of-the-champagne-name-in-new-zealand) In the early 1980's, New Zealand's largest wine producer, Montana Wines (now part of the... [Read More](https://moranlaw.co/blog/the-exclusivity-of-the-champagne-name-in-new-zealand) ![The 'Grate' Art of Translation](https://moranlaw.co/hs-fs/hubfs/Legal%20Update%20(1)-1.png?width=1024&name=Legal%20Update%20(1)-1.png) [Intellectual Property](https://moranlaw.co/blog/tag/intellectual-property) December 19, 2024, 3:36:03 PM NZDT ### [The 'Grate' Art of Translation](https://moranlaw.co/blog/the-grate-art-of-translation) Does PARMESAN, as a cheese description, translate to mean PARMIGIANO REGGIANO?The New... [Read More](https://moranlaw.co/blog/the-grate-art-of-translation) ### About Us MoranLaw is a boutique intellectual property, commercial and private client law firm established in 2024. 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