Your trade mark is registered - now what?
Getting a trade mark registered is an important milestone. Many businesses view the...
Glasgow 2026: brand protection in a leaner era
With less than two years between the announcement that Glasgow would host the 2026...
Football goal celebrations - worth the reaction and a registration
It’s hard to ignore that football fever is currently sweeping the globe. Over the last...
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Patagonia vs Pattie Gonia: How a trade mark lawsuit became a cultural moment
Most trade mark disputes never make headlines. They are usually technical arguments about...
Strong trade mark growth: IP Australia's annual report
Recently, IP Australia released its annual IP Report. The report looks at statics,...
IPONZ confirms the importance of cultural considerations and the role of the Māori Trade Marks Advisory Committee
In March, IPONZ announced some updates to its practice guidelines on absolute grounds....
IP Australia proposes some welcome trade mark reforms
On 3 March 2026, IP Australia released a consultation paper inviting feedback on its...
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Why trade mark protection is so important for start-ups and SMEs
When starting a new business or running an existing one, there are a million and one...
Where does the value in your wine brand lie?
In the wine industry… we all create brands and then use them on our labels to distinguish...
Important changes to how some goods and services are classified in 2026
The 13th edition of the Nice Classification came into force on 1st January 2026. The Nice...