A chief by no other name
A number of readers will have been aware of the ongoing dispute regarding the CHIEFS name...
Election slogans and trade marks: why New Zealand political parties rarely register their campaign catchphrases
With New Zealand’s general election fast approaching in November, it’s hard to miss the...
You own the domain name but do you own the brand?
One of the most common misconceptions we hear from new business owners is:
The most common trade mark questions, answered
If you've typed "do I need to register my trade mark" or "what does ® actually mean" into...
Your trade mark is registered - now what?
Getting a trade mark registered is an important milestone. Many businesses view the...
Glasgow 2026: brand protection in a leaner era
With less than two years between the announcement that Glasgow would host the 2026...
Football goal celebrations - worth the reaction and a registration
It’s hard to ignore that football fever is currently sweeping the globe. Over the last...
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Patagonia vs Pattie Gonia: How a trade mark lawsuit became a cultural moment
Most trade mark disputes never make headlines. They are usually technical arguments about...
Strong trade mark growth: IP Australia's annual report
Recently, IP Australia released its annual IP Report. The report looks at statics,...
IPONZ confirms the importance of cultural considerations and the role of the Māori Trade Marks Advisory Committee
In March, IPONZ announced some updates to its practice guidelines on absolute grounds....