The most common trade mark questions, answered
If you've typed "do I need to register my trade mark" or "what does ® actually mean" into...
Your trade mark is registered - now what?
Getting a trade mark registered is an important milestone. Many businesses view the...
.png?width=1024&name=Article%20Images%20(1).png)
Patagonia vs Pattie Gonia: How a trade mark lawsuit became a cultural moment
Most trade mark disputes never make headlines. They are usually technical arguments about...
IPONZ confirms the importance of cultural considerations and the role of the Māori Trade Marks Advisory Committee
In March, IPONZ announced some updates to its practice guidelines on absolute grounds....
IP Australia proposes some welcome trade mark reforms
On 3 March 2026, IP Australia released a consultation paper inviting feedback on its...