The most common trade mark questions, answered
If you've typed "do I need to register my trade mark" or "what does ® actually mean" into...
Your trade mark is registered - now what?
Getting a trade mark registered is an important milestone. Many businesses view the...
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Patagonia vs Pattie Gonia: How a trade mark lawsuit became a cultural moment
Most trade mark disputes never make headlines. They are usually technical arguments about...
IPONZ confirms the importance of cultural considerations and the role of the Māori Trade Marks Advisory Committee
In March, IPONZ announced some updates to its practice guidelines on absolute grounds....
IP Australia proposes some welcome trade mark reforms
On 3 March 2026, IP Australia released a consultation paper inviting feedback on its...
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Why trade mark protection is so important for start-ups and SMEs
When starting a new business or running an existing one, there are a million and one...
Are Two UBERS One Too Many?
In a recent New Zealand High Court decision, Uber Group, a Northland company, offering...
MANUKA DOCTOR and MANUKA MEDIC - confusingly similar trade marks?
MANUKA DOCTOR and MANUKA MEDIC - confusingly similar trade marks?Recently, in New...
Proper Usage of your Important Trade Marks
Don’t Let Them Become the Generic or Descriptive Name for your Product! The market in New...
BROWN NOSE DAY V RED NOSE DAY
A recent decision of Assistant Commissioner Wendy Aldred, in the Intellectual Property...